The list of big international names starring in the 2026 edition of I-DAYS Milano Coca-Cola has been joined by one of the absolute icons of global hip-hop: A$AP ROCKY.

The multifaceted artist, entrepreneur, actor, and style icon will make his live debut in Italy on Thursday, September 10th and has chosen I-DAYS Milano Coca Cola (Snai San Siro Hippodrome) for the only Italian date of his world tour.

A$AP ROCKY will take to the stage at I-DAYS Milano Coca-Cola performing "DON'T BE DUMB," his new album released last Friday, arriving eight years after his previous work. His musical return has generated unprecedented global attention even before its official release, with over 130,000 vinyl pre-orders sold and the record for the most pre-saved hip-hop album ever on Spotify, surpassing 1 million pre-saves.

One of the most influential figures in international music, A$AP ROCKY has amassed over 25 billion streams and 5 billion views on YouTube to date. In 2018, following two Billboard 200 No. 1 debut albums, “ LONG.LIVE.A$AP” and “AT.LONG.LAST.A$AP,” he released his highly anticipated third studio album, “TESTING,” which has surpassed 1 billion streams globally and debuted at No. 1 on iTunes in 16 countries upon its release.

The album's two lead tracks, "Punk Rocky" and "Helicopter," have created enormous anticipation for "DON'T BE DUMB." Variety called "Punk Rocky" "a new standard in humor and surrealism" for Rocky, while Rolling Stone declared that "the upcoming album promises to be one of Rocky's most creative yet."

The incredible level of creativity is evident from the cover, designed by award-winning director Tim Burton, which features six of Rocky's most iconic characters reimagined in the visionary director's signature style. Each character in the cast offers a glimpse into unforgettable moments in Rocky's career. The roster of alter egos includes GR1M, MR. MAYERS, RUGAHAND, BABUSHKA BOI, DUMMY, and SHIRTHEAD, setting the stage for the ever-evolving storytelling universe of "DON'T BE DUMB."

But Burton isn't the only one to contribute. Two major brands, Quince and Bilt, also took part in the project, creating a timeless product that blurs the lines between music, design, and cultural output.

This album comes on the heels of a memorable year for Rocky, in which he served as co-chair of the 2025 Met Gala, starred in two feature films produced by A24 (Highest 2 Lowest directed by Spike Lee and If I Had Legs I'd Kick You directed by Golden Globe winner Mary Bronstein), was announced as the creative director of Ray-Ban, and was named the newest ambassador for the house of Chanel.